Director of Marketing and Communications
Our Marketing and Communications team loves to learn, grow, innovate and take risks. You will lead by example through your hard work and dedication including being hands on, organized, a self-starter and someone who finds satisfaction from coaching others. You'll have to be a good planner, communicator, coordinator, and most importantly, a great team player as part of our Strategy Team. We love what we do and we're good at it. We're a team that just can't stop growing, and we want people to grow with us. On this team, there is room for everyone who wants to learn, collaborate, is committed to our vision and has a growth mindset. Your work will have a measurable impact on our brand, vision, and the community. So, what are we looking for?
Hillel Ontario’s inaugural dedicated and creative Director of Marketing and Communications has strong written and verbal communication skills, advanced graphic design capabilities and savvy technical abilities. He/she will develop and execute a comprehensive and integrated marketing and communications strategy that meets the strategic objectives of Hillel Ontario. The successful candidate will have sound knowledge of marketing theory and practice coupled with effective project management, organization, multi-tasking, time management and strong interpersonal skills to provide supervision and management to four F/T professionals in the Department and support the organization’s strategic vision. Our ideal leader is someone who provides creative leadership, understands all aspects of marketing, target audience demographics, digital media, and can contribute to developing and managing brand strategies. We are seeking a candidate who will be proficient in Adobe Suite (Photoshop, Illustrator, InDesign, Final Cut, etc) and eager to learn new skills as they relate to Hillel’s CRM and email management systems. A leader who will be responsible for the ongoing evolution and consistency of Hillel’s brand guidelines, providing all art direction and strategy for communications and work collaboratively with senior management.
Reports To: Chief Strategy Officer
Develop and implement a multi-year marketing and communications strategy including budget and timelines.
Ensure that all campus and organizational messaging, and all collateral materials, are on brand, of the highest quality demonstrating the most current design trends and aligned with the organizational goals.
Work with organizational partners when necessary on co-branded and partnered projects
Create new opportunities to increase Hillel’s visibility and brand value across all channels to key target audiences (current and prospective students, parents and donors and other community stakeholders and partners)
Oversee the utilization and evaluation of new and existing digital technologies and ensure a vibrant, relevant and engaging social media presence and content
Utilize data analytics to make strategic and data-driven decisions.
Responsible for supervising Marketing and Communications staff, ensuring a culture of personal growth and development as reflected in mid year and annual performance reviews
Write, edit and design weekly, bi-monthly and other newsletters in Mailchimp
Oversee and manage website redesign and launch
Maintain and enforce brand guidelines and Hillel’s commitment to excellence in communications
What You Do Well
Be a fast learner who is flexible, adaptable and has a positive attitude
Work creatively within a team environment
Have excellent organizational and time management skills that allow you to work effectively under pressure and with tight deadlines
Be an excellent problem solver and strategic thinker
Be able to both take and give direction
Resist complacency and always strive for excellence
Excellent ability to work collaboratively both internally and externally
Strong project management experience
Attention to detail
Able to work independently in a fast-paced environment with a dynamic workflow while maintaining appropriate priorities and executing timely deliverables.
Understand that working outside of core business hours will be required
Willingness to occasionally travel to universities within the province
What you bring to the job
3- 5 years of experience in managing comprehensive strategic marketing and communications, media relations, and marketing programs to advance an organization's mission and goals
Experience in building, mentoring, and coaching a team of marketing and communications specialists.
Fluency in graphic design with a strong portfolio demonstrating knowledge of typography, best practices in design and foundations, and Adobe suite.
Excellent web design and development is essential, with knowledge of online platforms (i.e. Wordpress, etc.)
Ability to translate complex information into easily-understood, beautiful visual formats.
Ability to understand overarching strategy while maintaining focus on details.
Understanding of content marketing tactics, digital advertising and social media marketing and web traffic metrics
Experience working in a Mac environment an asset.
Previous experience with a non-profit and with the Toronto Jewish community is an asset.
What You’ll Receive
$55,000-$65,000 commensurate with skill and experience
A fun and fast-paced work environment
Access to professional development opportunities
The opportunity to have a significant impact on Jewish students on campuses across Ontario
Please provide a direct link to your portfolio. Applications without portfolios will not be considered.
About Hillel Ontario
Hillel Ontario serves approximately 13,500 Jewish students across nine universities and is the largest regional Hillel system in the world. Hillel Ontario strives to inspire every Jewish student at nine universities across the province to make an enduring commitment to Jewish life, learning and Israel. A model for the Hillel movement, Hillel Ontario was created on October 1, 2015 and strives to inspire every Jewish student in Ontario to make an enduring commitment to Jewish life, learning and Israel. The organization has a centralized Marketing and Communications department that supports all of the design and communication needs of each individual campus, as well as larger, strategic and development initiatives of Hillel Ontario as a regional system. Hillel Ontario has been on an accelerated growth trajectory since its inception, which has resulted in an increase in both the volume and complexity of communication projects and needs to support multiple and diverse marketing channels.